Newly released market study: Away-From-Home Tissue and Hygiene in Dominican Republic

The tourism industry in the Dominican Republic is incredibly important and significantly outperformed expectations in 2014, according to the Deputy Minister of Tourism. This growth provided a boon to the local economy. Increased tourism led not only to additional foreign currency circulating into the economy but also created jobs to serve the growing demand for hotels, bars and restaurants, retail and other businesses. As a result, activity picked up in these venues due to foreign visitors, and local consumers, as the economy rebounded solidly from the poor performance of 2013. Economic growth translated into volume growth for AFH tissue and hygiene in 2014, and a healthy jump in unit prices contributed to strong value growth for the year.

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Competitive Landscape

Supported by aggressive distribution and marketing, a sophisticated sales approach and a wide variety of products, Kimberly-Clark continued to dominate AFH tissue and hygiene in 2014. The company has established strong relationships with major customers in key distribution channels; and maintains a reputation for providing quality products, backed by a professional customer service team.

Industry Prospects

AFH tissue and hygiene’s performance is inexorably tied to the health of the economy. When the economy is struggling, demand diminishes. Notwithstanding, economic activity persists during downturns and consumers continue to frequent restaurants, nightclubs and bars, among others. The government has begun to take steps to drive the economy through the forecast period, including the strong promotion of the tourism industry and investments in agriculture and manufacturing. The government has been negotiating new labour laws – all designed to maintain economic stability and improve consumer purchasing power. These measures are expected to contribute to solid volume and value growth during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Dominican Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Dominican Republic market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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