Report Published: "Nappies/Diapers/Pants in Greece"

Further declines in the birth rate, largely due to the economic downturn and financial instability, hinder volume growth for nappies/diapers/pants in Greece. Nevertheless, in 2014 the decline in the number of births was more moderate in comparison to the review period.

Competitive Landscape

Procter & Gamble Hellas was the leading company in nappies/diapers/pants in 2014 with a value share of 53%. In 2014 its Pampers brand gained volume share, albeit at the expense of value share, given that the company utilised buy-one-get-one- free activities to stimulate consumer interest. SCA Hygiene Products Hellas ranked second with Libero with a value share of 18%.

Industry Prospects

Uncertainty is set to remain widespread in Greece, making it highly unlikely that birth rates will increase during the forecast period. The economic recession is likely to continue deterring Greek couples from having children, not least given the high costs associated with raising a child. Within this unfavourable framework, sales of baby-orientated products in general are expected to continue declining and this is likely to continue having a direct negative impact on sales of nappies/diapers/pants for the foreseeable future.

Full Report Details at
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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Greece market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Nappies/Diapers/Pants in Greece?
* What are the major brands in Greece?
* How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
* Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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