Incontinence in Egypt - New Market Study Published

From: Fast Market Research, Inc.
Published: Wed Apr 29 2015

Demand for incontinence products in Egypt remained very low in 2014 as retail volume sales declined by 1% to remain on 1.7 million units. The main reason for the limited popularity of incontinence products in Egypt is low consumer awareness of the benefits of these products and the limited availability of incontinence products in Egyptian retail outlets. Furthermore, the majority of regular consumers of incontinence products have access to these products through medical channels such as hospitals and health clinics. Furthermore, incontinence products in Egypt carry very high retail prices and thus are affordable only for a very small proportion percentage of the Egyptian population.

Competitive Landscape

SCA Hygiene Products led the highly fragmented category of incontinence products during 2014. The company’s leading position can be attributed mainly to its very strong distribution system, which has enabled it to distribute its products for a variety of retail channels across Egypt. However, the many smaller players categorised together under ‘others’ was another major influence in incontinence products in Egypt at the end of the review period, accounting for 50% of volume sales, although SCA Hygiene generated a higher value share. Nevertheless, it is clear that incontinence products remains a niche category in Egypt, which means that many small players are able to compete and win share. This benefitted consumers as smaller companies offering relatively economical products remain popular and are often preferred due to the high prices charged for incontinence products generally.

Full Report Details at

Industry Prospects

Incontinence products in Egypt is set to increase in volume at a CAGR of 3% over the forecast period. This growth is set to be driven by rising demand for incontinence products as awareness of the usefulness of these products continues to increase among the Egyptian populace.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Egypt market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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