"Bleach in Ukraine" Published

Declining disposable income levels and a contraction in the expanding mid-income group in Ukraine resulted in many consumers trading down within home care. This resulted in bleach seeing one of the weakest overall current value performances in home care in 2014 over the previous year. Also, many low-income consumers switched to economy powder detergents for cleaning their homes and many mid-income consumers switched to multi-purpose cleaners. Bleach thus saw 14% volume decline and 8% value decline in 2014 over the previous year and reached UAH39 million.

Competitive Landscape

Sales of bleach were led by Milam ZPH with 25% value share in 2014. Sales of bleach were led by the Milam Bilyzna brand. Procter & Gamble held the second position thanks to its well-known Ace brand. The company gained 22% value share in 2014.

Industry Prospects

Bleach is expected to continue to see a decline in the forecast period. The main trend that is likely to be observed over the forecast period is a migration from bleach to detergents that have the same formula. Consequently, volume sales are expected to decline by 3% CAGR in the forecast period, whilst there will also be 5% value CAGR decline at constant 2014 prices.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Ukraine market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bleach in Ukraine?
* What are the major brands in Ukraine?
* How did bleach sales perform during the economic downturn?
* What are the major applications of bleach in Ukraine?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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