Juice in Uruguay - New Market Study Published

The last part of the review period witnessed an important number of companies, both domestic and international, launching new products across juice, sensing the significance of the trend towards consuming healthier products and feeding it with new options. As a result, in 2014 juice as a whole posted the best off-trade volume growth amongst soft drinks, reflecting the strength of this trend.

Competitive Landscape

Cooperativa Nacional de Productores de Leche (Conaprole) held on to the lead in off-trade value sales of juice with 30% share in 2014. This dairy giant continued to be one of the most trusted companies in the country and based its success on juice on the weight of its Conaprole brand which appears in all its products. Nevertheless, the company continued losing share over the review period (down from 40% in 2010) as new brands appear and consumers’ loyalty to the Conaprole brand is not as firm as in the past. Frigorífico Modelo SA meanwhile remained in second position with 28% off-trade value share and clearly leading 100% juice sales.

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Industry Prospects

It is expected that with the two heavyweights of soft drinks, Montevideo Refrescos SA and Groupe Danone (in this case through Fort Masis SA) and other companies having entered different juice types in the last part of the review period, companies already established will face fierce competition, which will be reflected in a slow evolution of unit prices during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fruit/Vegetable Juice industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fruit/Vegetable Juice industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fruit/Vegetable Juice in Uruguay market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Fruit/Vegetable Juice in Uruguay?
* What are the major brands in Uruguay?
* What are the flavour trends in fruit juice and vegetable juice?

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