RTD Tea in South Africa - New Market Report

RTD tea remained a niche category in South Africa in 2014, with consumption limited to a small group of consumers. Per capita consumption in the country stood at 1.2 litres, up slightly from 1.1 litres the previous year. Low consumption can be attributed to the fact that RTD tea is still fairly new to South Africans, with the average consumer not considering it as a soft drinks option. This general perception, however, is slowly changing as existing players invest more in promoting RTD tea products across the country.

Competitive Landscape

Bos Brands (Pty) Ltd continued to gain ground in RTD tea in 2014. The company’s sales growth continued to be driven by its broad product range in terms of iced tea flavours as well as RTD tea variants. Being the pioneer in categories such as carbonated RTD tea, it has been relatively easy for Bos Brands to reach out to consumers in terms of innovation.

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Industry Prospects

RTD tea in South Africa is expected to achieve healthy volume growth over the forecast period, primarily due to more brands entering the category. The entry of new players is expected to bring price stability as consumers will have a wider range of products to choose from.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in South Africa market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTD Tea in South Africa?
* What are the major brands in South Africa?
* What flavors of RTD Tea, like green tea, are the most popular in South Africa?
* Who is the consumer profile of RTD tea drinkers in South Africa?
* What are the key on-trade market trends for RTD Tea sales and how these are changing?
* What is the key on-trade distribution channel for South Africa?
* Are fountain sales available for RTD Tea in South Africa?

Reasons to Get this Report

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- South Africa Iced/Rtd Tea Drinks Category Profile 2014