"Breakfast Cereals in Egypt" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Thu Apr 30 2015

Breakfast cereals remains a small category, representing a nominal share of total bakery volume sales. This is due to a lack of awareness of this product. Moreover, the upper strata are the ones who are familiar with the health benefits some cereal variants own. Egyptians tend to prefer a more traditional breakfast of cheese, tomatoes and bread or simply tea and biscuits. Furthermore, the relatively high cost means that most consumers are unable to afford breakfast cereals and they are mainly popular with upper-income consumers and foreign expats.

Competitive Landscape

Mass Food Co remains the leading player in breakfast cereals in 2014, with a retail value share of 47%. Its Temmy’s brand range is extremely popular in Egypt because it is relatively affordable and is of good quality. Mass Food Co is also active in advertising and promoting its products, making them appeal to consumers of most income levels.

Full Report Details at
- http://www.fastmr.com/prod/981429_breakfast_cereals_in_egypt.aspx?afid=301

Industry Prospects

Breakfast cereals is expected to witness minor growth in volume over the forecast period due to the sudden increase in prices and the poor economic conditions which will drive people to be more rational in their spending.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Breakfast cereals industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Breakfast cereals industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Breakfast cereals in Egypt market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Breakfast cereals in Egypt?
* What are the major brands in Egypt?
* How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
* What are the market opportunities for high fibre products?
* Given mounting concerns over childhood obesity, what does the future hold for children’s breakfast cereal?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- The Future of the Bakery & Cereals Market in Saudi Arabia to 2018
- The Future of the Bakery and Cereals Market in Bulgaria to 2018
- The Future of the Bakery and Cereals Market in Belgium to 2018
- The Future of the Bakery and Cereals Market in China to 2018
- The Future of the Bakery & Cereals Market in Germany to 2018

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

Visit website »