Digestive Remedies in Iran - New Market Report

Improving water quality and the introduction of stringent Government foodservice controls had an impact on reducing the incidence of digestive ailments in Iran during 2014. In addition, the widespread availability and popularity of loose and unpackaged, and UTC, products also continues to limit OTC digestive remedies sales. As a result, the current retail value growth of 13% in 2014 was lower than the review period CAGR of 18%.

Competitive Landscape

Alborz Darou Co led sales in 2014, recording a retail value share of 26%. It was followed by Soha Helal Pharmaceutical Hygienic & Cosmetics Labs, which posted an 11% value share. Aluminium/Magnesium/Simethicone Suspension and Magnesium Hydroxide Susp were the leading products within digestive remedies in 2014. Most Iranian families keep these medicines in their homes and use them whenever they feel even only minor stomach discomfort.

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Industry Prospects

As a result of the introduction of stringent hygiene controls by the Iranian Ministry of Health and Hygiene within all food stores and factories, as well as foodservice outlets, it is expected that food quality in Iran will improve going forward. In addition, water quality will continue to improve in rural areas. These developments will result in a reduction in the incidence of digestive ailments and will, consequently, have a negative impact on demand for OTC digestive remedies. However, changing Iranian eating habits (eg the increasing popularity of fast food) is expected to have a positive impact on category sales. Indeed, digestive remedies is projected to register a retail value decline at a CAGR of 3% at constant 2014 prices over the forecast period, which will represent a stronger performance than the review period CAGR decline of 5%.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in Iran with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Digestive Remedies industry in Iran, our research will save you time and money while empowering you to make informed, profitable decisions.

The Digestive Remedies in Iran market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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