"Sports Nutrition in Sweden" now available at Fast Market Research

The health and wellness trend keeps on enjoying a strong momentum in Sweden. While 49% of Swedes are considered overweight or even obese, according to official government statistics, those who do exercise and actively and proactively manage their health and wellness do so to yet increasing levels of spending and commitment. This represents a path to fresh growth for players in sports nutrition.

Competitive Landscape

Leading internet retailer Gymgrossisten led sales with its private label range, Star Nutrition, which held a retail value share of 21% in 2014. Gymgrossisten has been a leading player in the Swedish sports nutrition market for many years now. Focusing intensely and primarily on sports nutrition has garnered it niche player advantages that have insulated it from competitive forces. The company’s simultaneous relative size and internet platform cutting out additional middlemen, have enabled it to engage in price competition in a market where consumers are highly price sensitive, all while keeping their own margins healthy.

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Industry Prospects

There is little evidence to suggest that the health and wellness trend will subside over the forecast period. Those engaging in the health and wellness trend are often also both influential and affluent consumers and can thus hardly be ignored by brands trying to survive in the marketplace. Of course, there is and will still be a continuum of engagement in health and wellness rather than two polarised opposites. Even though hard numbers might suggest the latter at times too, it is more probable that some consumers will take health and wellness to yet increasing extremes. But, this does not necessarily imply that many more consumers will not also, so to speak, dip their toes into the same (albeit to a lesser degree) and be making incremental consumer and spending decisions of the type that are subsumed under the label of the health and wellness trend.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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