"Noodles in Slovenia" Published

From: Fast Market Research, Inc.
Published: Tue May 05 2015

Noodles have a long tradition in Slovenia and many people, mostly in rural areas, still make them at home. However, with the increasingly hectic lifestyles in Slovenia the demand for quickly prepared and on-the-go products is increasing, driving instant noodles sales. The majority of noodles consumed in Slovenia are plain noodles; however the offer of Asian cuisine has expanded quickly in Slovenia with an increasing number of people showing interest in these more "exotic" products.

Competitive Landscape

Full Report Details at
- http://www.fastmr.com/prod/981939_noodles_in_slovenia.aspx?afid=301

Noodles, as a traditional category in Slovenia, is dominated by domestic manufacturers which mainly offer plain noodles. Mlinotest led in 2014 with a 20% value share, closely followed by Pecjak with 18% share but which is finding it increasingly difficult to sell its above average priced products to cash-conscious consumers. Žito and Klasje obtained 14% and 6% value shares, respectively. All leading branded manufacturers are experiencing difficulties due to producers of new brands entering the arena and the increasing popularity of cheaper products and private label.

Industry Prospects

Plain noodles is expected to maintain its lead in noodles in Slovenia due to its long-term tradition, but more "exotic" cuisine products are expected to keep increasing their presence and addressing the convenience trend with instant variants. To combat the expansion of instant noodles and lower priced products, leading domestic manufacturers, especially those offering high-end products, are expected to focus more on educating people about the positive influence of healthy food on quality of life and emphasise the importance of the better quality ingredients in their products. This development is expected to go further in the direction of high fibre and mineral content products, organically produced, natural ingredients without GMO as well as niche areas, such as gluten-free or soy-based products, as targeting specific consumer needs is becoming more important.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Noodles industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Noodles industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Noodles in Slovenia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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Contact Name: Bill Thompson
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