Many new products were launched in yoghurt and sour milk products in 2014, which intensified competition and stimulated consumer demand. For example, FrieslandCampina Vietnam Co Ltd launched Dutch Lady in pro/pre biotic plain spoonable yoghurt in May 2014. This new product claimed that it was made of fresh milk using modern pasteurisation technology, and contained lactic acid, calcium and protein.
Competitive Landscape
In 2014, Vietnam Dairy Products JSC (Vinamilk) retained its dominance in yoghurt and sour milk in Vietnam with a 69% value share and registered the strongest current value growth of 17%. In spoonable yoghurt, the company accounted for 85% of value sales. Vinamilk benefits from strong brand equity, a longstanding presence and a good reputation. Furthermore, it has a nationwide distribution network covering both traditional and modern channels. At the end of 2013, the company introduced a new product in spoonable yoghurt under the brand Vinamilk. The product claimed that it was made of 100% fresh milk.
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Industry Prospects
Over the forecast period, yoghurt and sour milk is expected to register a CAGR of 6% in constant value terms thanks mainly to the anticipated recovery of the economy, higher disposable incomes and living standards, and increasing consumer awareness of health and wellness. Furthermore, with busier lifestyles, more consumers are expected to switch from home-made to packaged yoghurt and sour milk products. However, due to the increasing maturity of yoghurt and sour milk, the forecast constant value CAGR of 6% is lower than that registered over the review period.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Drinks industry in Vietnam with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Yoghurt and Sour Milk Drinks industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.
The Yoghurt and Sour Milk Drinks in Vietnam market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Yoghurt and Sour Milk Drinks in Vietnam?
* What are the major brands in Vietnam?
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Yoghurt and Sour Milk Products in Vietnam - New Study Released
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001