Newly released market study: Non-Grocery Specialists in Macedonia

Consumers in Macedonia continue to suffer from limited disposable incomes as a result of the low competitiveness of the Macedonian economy, which is highly dependent on cheap labour and labour-intensive activities in order to compete with Western European countries with more developed economies. Macedonia struggled to avoid entering recession during the review period due to the onset of the global economic recession and the Eurozone crisis, and to some extent it managed to escape the economic recession largely unaffected.

Competitive Landscape

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Non-grocery specialists in Macedonia remained a highly fragmented retail channel during 2014. Neptun Makedonija doo, formerly known as Euro Media doo, remained the leading player in non-grocery specialists and 2014 with a 5% value share, followed by Zegin Farm doo, the most famous chemists/pharmacies chain in the country, also with a 5% value share. Neptun Makedonija doo dominates electronics and appliance specialist retailers with a 58% value share in 2014, whilst Zegin Farm doo remains the undisputed leader within health and beauty specialist retailers with a 34% value share in 2014.

Industry Prospects

Over the course of the forecast period, non-grocery specialist in Macedonia is expected to increase in value at a CAGR of 1% in constant 2014 terms, rising to MKD50.0 billion by 2019.


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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Non-Grocery Retailers industry in Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Non-Grocery Retailers industry in Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Non-Grocery Retailers in Macedonia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How is discretionary spending affecting non-grocery retailing in Macedonia?
* Are non-grocery channels losing out to the growth of such products in grocery retailing?
* How is non-grocery retailing coming under pressure from non-store channels?

Reasons to Get this Report

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