Report Published: "Retail Tissue in Ecuador"

In December 2013 the COMEX (External Commerce Committee, in Spanish), introduced Resolution 116, which created import barriers by requiring importers to obtain quality certificates for finished products and raw materials. In January 2014 the Communication Law’s regulation document was published. It mainly affects advertising by international firms (which previously accounted for over 90% of advertising in value terms) as the law prohibits all advertising produced outside of Ecuador. This left international firms with import barriers and a lack of marketing options.

Competitive Landscape

Kimberly-Clark Ecuador SA led sales in 2014, with a 47% value share. The firm has strong positioning with its brand Scott, the leader in retail tissue, as it is perceived as a high quality product. The firm also invests constantly in new products and marketing campaigns.

Full Report Details at
- http://www.fastmr.com/prod/982063_retail_tissue_in_ecuador.aspx?afid=301

Industry Prospects

Consumer purchasing power is expected to increase due to stable economic growth. There is likely to be slightly more product specialisation but mainly more demand for products with greater added value. This is expected among middle-to-high and higher-income groups initially, and eventually among lower-income groups.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Ecuador market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Retail Tissue in Ecuador?
* What are the major brands in Ecuador?
* What is the performance of pocket handkerchiefs vs boxed facial tissues?
* What are the key new product launches in the tissues market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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