Market Report, "Toilet Care in the Czech Republic", published

From: Fast Market Research, Inc.
Published: Sun May 10 2015

Toilet care registered only marginal growth in current value sales to reach CZK873 million in 2014. Nevertheless, this represented an improvement from 2013, when retail value sales saw marginal decline of 1%. As the Czech economy started to recover, consumer mood improved slightly and Czechs were more willing to spend money in 2014. Nevertheless, as consumers did not became excessive optimists and remained vigilant, demand for toilet care remained weaker in 2014. As a result, 2014 performance remained worse compared to the review period value CAGR.

Competitive Landscape

Henkel CR remained clear leader of toilet care, accounting for a 25% value share in 2014. The company had success mainly in rim blocks, rim liquids and toilet liquids, where it led sales in 2014. Its brand Bref is well established and well known amongst Czech consumers and the company is strongly active in new product development and promotion of its products. Promotional activities of the company regularly include TV campaigns and this was true also in 2014, when it ran a TV spot promoting Bref WC 6x Effect.

Full Report Details at

Industry Prospects

Toilet care is expected to see milder but stable growth of 5% in value sales at constant 2014 prices over the forecast period, which is better performance compared to that seen over the review period. Sales will be driven by rising demand for toilet care products amongst consumers as Czechs will be more willing to spend money due to improved economic conditions and rising disposable incomes towards 2019. In addition, demand for toilet care will be supported by attractive new product developments and promotional activities from producers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Czech Republic market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Toilet Care in Czech Republic?
* What are the major brands in Czech Republic?

About Fast Market Research

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