New Market Report: Analgesics in Portugal

A recent study pointed out that 30% of Portugal’s adult population suffers from chronic pain. Not surprisingly, analgesics remained one of the most used and most prevalent of all OTC products in Portugal, accounting for 24% of overall retail value sales of OTC products in 2014.

Competitive Landscape

Novartis Farma - Produtos Farmacêuticos maintained its leading position in analgesics with a 14% value share in 2014, thanks to its key brand Voltaren, as well as a range of smaller brands, such as Parsel. The Voltaren brand, which posted a slight increase in value share in 2014, is well-established amongst consumers and widely distributed in parapharmacies/drugstores across the country. Moreover, the company introduced a more convenient and comfortable format of Voltaren in April 2014, namely a medicated diclofenac plaster to relieve pain and reduce inflammation.

Industry Prospects

Analgesics is expected to maintain a positive performance over the forecast period 2014-2019. Increasingly hectic lifestyles and the rapidly ageing population in Portugal will ensure high levels of self-medication over the forecast period. By 2019, for instance, the retired population in Portugal is set to surge by 5%, with those older than 65 years old predicted to account for nearly one in every four residents.

Full Report Details at
- http://www.fastmr.com/prod/993660_analgesics_portugal.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Analgesics industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Analgesics industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Analgesics in Portugal market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Analgesics in Portugal?
* What are the major brands in Portugal?
* Are combination products with acetaminophen still popular?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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