New market study, "Away-From-Home Tissue and Hygiene in Saudi Arabia", has been published

AFH tissue posted stronger volume growth of 5% in 2014 as opposed to the 4% CAGR of the review period. The Saudi economy continued to perform well in 2014 with growth of around 4%. The government, in an effort to keep pace with the global marketplace, continued to invest in various programmes to encourage investment in various sectors. Religious tourism was boosted further by the expansion of the holy cities of Mecca and Medina as well as the singing of various construction agreements for hotels and restaurants. According to MEED, 2014 saw construction projects worth US$590 billion. The larger construction projects include King Abdullah Economic City and Jazan Economic City, which are expected to become new business hubs. The healthcare sector also continued to show strong growth via the development of new hospitals and clinics. Finally, the foodservice channel continued to grow in 2014 thanks to new restaurants, including PF Chang’s, IHOP and The Cheesecake Factory, which opened in late 2013. This had a positive impact on AFH tissue and helped drive growth.

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Competitive Landscape

Local manufacturers such as Hygienic Paper Co Ltd (Fine) and National Paper Products Co lead AFH tissue and hygiene. Lower-end foodservice outlets, hotels and serviced apartments as well as small businesses prefer to purchase from these manufacturers to keep costs down. In addition, both these companies lead AFH incontinence because of their established names and high quality, hence helping them to maintain a strong position in AFH tissue and hygiene as a whole.

Industry Prospects

AFH tissue is set to achieve a stronger volume CAGR of 6% over the forecast period compared to the 4% CAGR of the review period. The pace of economic development that Saudi Arabia is witnessing currently is expected to gain further momentum over the forecast period. Real GDP growth is projected to remain above 4% throughout the forecast period, with total GDP reaching US$958 billion in 2019. The country’s bright economic prospects are expected to attract investment in the fields of hospitality, consumer foodservice and construction as well as healthcare from both local and international investors. New economic cities are being built which will open up opportunities for businesses. Eventually these developments will benefit AFH tissue and hygiene.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

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