Small Cooking Appliances in South Africa: New research report available at Fast Market Research

From: Fast Market Research, Inc.
Published: Mon May 11 2015

Despite economic challenges, rising electricity and utility prices, inflationary pressures, high household debt to income ratios, and financial pressures facing mass South Africans; small cooking appliances continued to reflect positive growth. Much of this growth may be attributed to consumer demand for more sophisticated and convenience-oriented products.

Competitive Landscape

Home of Living Brands continued to lead with a volume share of 25%, followed by Nu-World Holdings and Kenwood Home Appliances, with shares of 13% and 5%, each. Other players in the category included BSH Home Appliances, Creative Housewares, and Philips.

Industry Prospects

Despite weak economic sentiment over the medium term, small appliances in South Africa is anticipated to reflect a volume CAGR of 4% over the forecast period. Pod coffee machines are likely to pose as a key contributor to overall growth. The category is likely to see increased competition, with new products trying to capture share for his lucrative category; this is likely to moderate average unit price movements over the forecast period.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Small Cooking Appliances industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Small Cooking Appliances industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Small Cooking Appliances in South Africa market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Small Cooking Appliances in South Africa?
* What are the major brands in South Africa?
* What is the percentage share for hard and soft coffee pod machines?
* Are freestanding hobs driving growth in South Africa?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

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For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

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- Small Kitchen Appliances (Non-Cooking) in South Africa
- Large Cooking Appliances in South Africa
- Domestic Kitchen Appliance Market in South Africa to 2018 - Market Size, Trends, and Forecasts
- Small Cooking Appliances in South Korea

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