Incontinence in Saudi Arabia - New Report Available

Saudi Arabian society is gradually embracing modernisation, albeit within the limits of Sharia law. The topics and issues which were previously considered a taboo are now being discussed more openly, especially on social media. Women are becoming more empowered. Topics such as breastfeeding and menstrual problems are being discussed among health practitioners and patients in a more enlightened environment, while people are more willing to learn about these issues in order to take charge of their health and life. Incontinence is one such issue which was considered a taboo. Those who faced this problem used to suffer in silence as the condition was seen as a source of embarrassment. However, with the help of more knowledgeable health practitioners and access to the internet, Saudi residents are generally now more aware of the problem and have started to accept incontinence products as regular medical products which can help them deal with the condition. This has resulted in the distribution of incontinence products expanding to supermarkets and hypermarkets, whereas previously they were only available in chemists/pharmacies.

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Competitive Landscape

National Paper Products Co continued to lead the category in 2014 with a 34% value share. The company’s brand Sanita Elegance benefits from strong distribution across all channels. Regular in-store promotions are run by the company, mostly focusing on price discounts. In addition, the retail expansion being seen in the country has also positively impacted the company’s sales, with its products widely available in chemists/pharmacies as well as supermarkets and hypermarkets.

Industry Prospects

The growth that is expected in the healthcare industry in the country will have a positive impact on incontinence products. The taboo associated with these products is expected to fade further as more knowledgeable healthcare staff educate patients about the use of these products. As a result, consumers are expected to continue to become more comfortable with the idea of buying them without feeling embarrassed.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Saudi Arabia market research report includes:

* Analysis of key supply-side and demand trends

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