New Report Available: Eye Care in Portugal

From: Fast Market Research, Inc.
Published: Mon May 11 2015

Value sales in eye care remained flat in 2014, amounting to €11 million. The growing incidence of people suffering from chronic eye dryness allowed the maintenance of baseline demand for eye care products during the year. According to the Portuguese Society of Ophthalmology, an estimated 6% of the Portuguese adult population (equivalent to 462,000 people) aged 15 to 65 suffers from dry eye disease and requires artificial tears or gel to lubricate their eyes and protect them from damage. This is partly due to the longer hours people are spending in front of computer and television screens, and increasing exposure to air pollution. Another factor contributing to the moderate performance of eye care is the increasing number of people wearing contact lenses. Looking to shed light on the prevalence and risk factors for dry eye in Portugal, the same research found that the prevalence of dry eye amongst the older Portuguese population (aged over 65) is even higher, at 33% (equivalent to 680,000 people).

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Competitive Landscape

Eye care remained highly concentrated in Portugal in 2014. As in the review period, Reckitt Benckiser Portugal maintained its leading position in eye care, registering a value share of 19% in 2014, due to the positive performance of its Optrex brand. It was closely followed by Laboratorio Edol, Produtos Farmaceuticos with a 16% value share in 2014.

Industry Prospects

Eye care is expected to increase by a CAGR of 1% in value terms at constant 2014 prices over the forecast period, remaining at €11 billion in 2019, with standard eye care remaining the largest category, as well as seeing the fastest growth. Given the central role of vision in quality of life, eye health is a major concern which crosses both consumer demographic and geographic boundaries.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in Portugal market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

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You may also be interested in these related reports:

- Eye Care in Japan
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