Insight Report: Banking the Mass Affluent - New Market Study Published

Timetric's 'Insight Report: Banking the Mass Affluent' provides top-level market analysis, information and insights into mass affluent consumers in the retail banking industry. It covers:

* An in-depth analysis of mass affluent consumers and trends they exhibit across the world.
* Extensive analysis of mass affluent consumer sub-groups, and their diversified needs and requirements.
* Detailed analysis of banking strategies to target mass affluent consumers.
* Use of digital technology in delivering personalized products and services.
* Analysis of mass affluent drivers, opportunities and challenges for retail banks.
* Case studies of successful strategies by banks in targeting mass affluent consumers.
* The outlook for mass affluent banking.

Report Highlights

* The significance of mass affluent consumers for banks has grown in the last decade. Although the market is relatively small in terms of population, it controls a significant proportion of total global wealth.
* With banks' profitability under pressure as regulations tighten, competition increases and consumer behavior changes, their focus is shifting to mass affluent consumers for revenue generation
* Many banks are contemplating an entry into innovative product design, in a quest for profit and a mass affluent customer base. Banks have adopted strategies such as introduction of premium accounts, which offer value-added services, price differentiation, and the use of social media and mobile platforms to target mass affluent consumers.
* Data analytics have become a critical tool in determining consumer buying behavior, investment goals, risk-taking ability and other client characteristics. These insights enable banks to fine-tune their strategies in developing client-specific products.
* While mass affluent consumers represent a major opportunity for banks, serving the market brings numerous challenges. A successful product and marketing strategy requires concerted effort and focus on consumer convenience and objectives to fully capitalize on the market's potential.

Full Report Details at
- http://www.fastmr.com/prod/992275_insight_report_banking_mass.aspx?afid=301

Report Scope

* The report provides extensive coverage of banking strategies, products and services to target mass affluent consumers.
* It includes examples of applications of digital technology and social media in product and service delivery.
* It helps in understanding use of data analytics in determining consumer behavior and product design.
* It analyzes issues and challenges faced by the banks in targeting mass affluent consumers.
* It analyzes the effective customer acquisition and engagement strategies deployed by banks, in the form of case studies.

Reasons to Get this Report

* Gain an understanding of the global market potential of mass affluent consumers.

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