Now Available: Eye Care in China

From: Fast Market Research, Inc.
Published: Tue May 12 2015

The Low-cost Common Drug List issued by the National Development and Reform Commission in May 2014, which was meant to make essential drugs more affordable to average consumers, impeded the value growth of OTC eye care. The low-price drugs in the list, including Chloramphenicol Eye Drops and Erythrocin Ointment usually sold at CNY1 per unit, have pushed up the volume sales, but at the cost of value sales of eye care.

Competitive Landscape

Mioclear from Shandong Bausch & Lomb was the number one brand in eye care in 2014, with a value share of 30% up from 29% in 2013. Mioclear markets a wide range of eye care products, catering to varied consumer needs, in a packaging format easily to be differentiated. Mioclear in a red bottle targets conjunctival congestion, while in a blue bottle mainly aims to soothe eye fatigue and dry eyes. The yellow-bottled product can treat eye irritations and itchy eyes, and white Mioclear, in single-use disposable packaging, is primarily meant for dry eyes with mild ingredients, with no preservatives added.

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Industry Prospects

Eye care is expected to grow with by a value CAGR at constant 2014 prices of 3% in the forecast period, with a steady consumer base, mainly in the urban market. In spite of the growing demand from white-collar workers and students for eye care, their concern over product quality especially for domestic products is, at the same time, on the rise.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Eye Care in China?
* What are the major brands in China?
* How are population trends affecting eye care product sales?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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