"Dishwashing in the Czech Republic" now available at Fast Market Research

As effectiveness is the most important factor within dishwashing products, Czech consumers prefer quality and well-proved products and brands in both automatic and hand dishwashing. Brand plays an important role within dishwashing as it represents a certain guarantee of quality. There is a difference between the two main product categories, namely hand and automatic dishwashing, in terms of consumer attitudes. Whilst hand dishwashing is characterised by high consumer loyalty to well-established brands and no significant oscillations are seen in the category, automatic dishwashing is more easily influenced by innovations, new product developments and promotional activities.

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Competitive Landscape

Dishwashing remained dominated by three strong multinationals, namely Henkel CR, Procter & Gamble Czech Republic and Reckitt Benckiser CR, which accounted for a combined value share of 71% in 2014. The success of these companies stems from their well-known and well-established brands and from their strong promotional support.

Industry Prospects

Dishwashing is expected to see satisfactory growth of 9% in value sales, posting a 2% CAGR at constant 2014 prices over the forecast period. Sales will be driven mainly by automatic dishwashing, which will benefit from rising penetration of possession of dishwashers within Czech households towards the end of the forecast period. In addition, constant product innovation, new product developments and promotional activities of leading producers will support growth of sales of dishwashing between 2014 and 2019.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Czech Republic market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dishwashing in Czech Republic?
* What are the major brands in Czech Republic?
* What is the dishwasher penetration rate in Czech Republic?

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