"Direct Selling in Bulgaria" Published

The closure of the fourth largest bank in the country in mid-2014 severely shook consumer confidence and led to further tightening of already tight consumer spending. This event completely changed the dynamic of the economy and the channel.

Competitive Landscape

The leading company in direct selling was Avon Bulgaria EOOD with value sales of BGN50 million, up by 4%. The company’s share increased to 39% from 38%. Avon outperformed the channel due to the launch of hybrid online operations and strong sales of fragrance, colour cosmetics and skin care.

Industry Prospects

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In the first half of the forecast period, the channel is expected to register modest positive growth, which would turn negative in the last two years. Positive growth at the start of the period will reflect an increasing number of representatives which will push sales up. As economic recovery solidifies towards the end of the forecast period and unemployment goes down, the total number of representatives in the channel is expected to decline and this in turn is seen undermining sales growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Bulgaria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* Who are the leading retailers in Bulgaria?
* How important is direct selling in Bulgaria?
* How is the direct selling channel being affected by the growth of internet retailing?
* What strategies are direct sellers employing to compete in a multi-channel environment?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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