"Food Preparation Appliances in Portugal" is now available at Fast Market Research

Several trends continue to have an influence on sales of food preparation appliances during 2014. On the one hand, as the Portuguese economy continues to grow and as unemployment rates continue to decline, disposable income levels are on the rise, boosting demand for food preparation appliances. On the other hand, non-electrical alternative products remain a less expensive alternative for those families with inferior financial resources, compromising demand for food preparation appliances. At the same time, as the popularity of food processors continues to increase as the cannibalisation of demand from various other categories continues to increase, fuelling volume declines. As a result, the growth rates recorded in the various food preparation appliances categories were very mixed during 2014 although, overall, positive growth trends superseded negative growth trends of the course of the year.

Competitive Landscape

While unit price continues to dictate demand for some consumers when it comes to food preparation appliances, boosting sales of food preparation appliances offered under private label and low-priced brands, other consumers have sought to postpone purchases as they are prepared to wait for promotional campaigns in order to purchase more expensive products at cheaper prices, situation which benefits premium food preparation appliances brands.

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Industry Prospects

Food preparation appliances in Portugal is expected to record positive growth over the forecast period. Rising income levels combined with the increasing numbers of people preparing meals and scratch at home are likely to drive growth in the category foreseeable future. During the economic crisis, the number of people bringing homemade food to work with them to have for lunch increased exponentially, while the frequency with which families dined out declined substantially. Although these trends could be reversed slightly as the Portuguese economy improves over the forecast period, it is unlikely that any return to the previous situation will be sent. Furthermore, it is part of Portuguese culture to socialise in the kitchen while cooking for family and friends. Moreover, cooking is very much in vogue in Portugal at the moment and this situation is very likely to remain in effect for the foreseeable future, boosting sales of food preparation appliances.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Food Preparation Appliances industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

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