Heating Appliances in South Africa - New Study Released

From: Fast Market Research, Inc.
Published: Wed May 13 2015

This seasonally-sensitive category continued to witness a rise in volume sales during winter months with the average South African home turning towards small heating appliances to compensate for poor insulation of households.

Competitive Landscape

Home of Living brands continued to lead heating appliances in South Africa with a volume share of 51% in 2014; Kenwood Home Appliances, Feintech Sales and private label alternatives reflected volume shares of 22%, 7% and 6% each, respectively.

Industry Prospects

Heating appliances is anticipated to witness a volume CAGR of 4% over the forecast period. Despite accelerating electricity prices and constraints on electricity supply, lower income consumers are likely to continue to face pressure on their disposable incomes and as a result, are likely to remain price sensitive and demand heating appliances that are relatively cheap and energy inefficient. Therefore pricing is likely to remain the key variable influencing the choice of low-income consumers.

Full Report Details at
- http://www.fastmr.com/prod/993605_heating_appliances_south.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Heating Appliances industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Heating Appliances industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Heating Appliances in South Africa market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Heating Appliances in South Africa?
* What are the major brands in South Africa?
* Are central heating units inhibiting potential growth for electric fires?
* Has innovation in panel heaters led to an upturn in fortunes for the category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Domestic Appliance Market in South Africa to 2018 - Market Size, Trends, and Forecasts
- Domestic Heating Appliance Market in South Africa to 2018 - Market Size, Trends, and Forecasts
- Consumer Appliances in South Africa
- Domestic Kitchen Appliance Market in South Africa to 2018 - Market Size, Trends, and Forecasts
- Household Appliances in South Africa

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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