Home Laundry Appliances in South Africa - New Market Study Published

The vast majority of manufacturers are positioning their brands in terms of energy efficiency. Despite a growing number of consumers responding to such claims, it continues to remain debatable whether or not consumers understand the actual value and utility associated with the usage of energy efficient products. Factors such as price, guarantee and aesthetics still continue to play a significant role in influencing consumer choice.

Competitive Landscape

Defy Appliances led the category with a volume share of 34% in 2014 followed by LG Electronics, BSH Home Appliances and Samsung Electronics with shares of 18%, 13% and 11%, each. Other players include Electrolux and Whirlpool. LG Electronics reflected the largest volume growth within the category owing mainly to the aggressive competition in automatic washing machines.

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Industry Prospects

As mentioned in the previous section, South Africa’s high income inequality level and other socio-economic constraints are unlikely to show any significant downward movement over the forecast period. Therefore, the market for home laundry appliances and other major appliance categories will remain split into a two-tiered divide in terms of products that are targeted at the upper middle to higher income groups and products that target the lower income groups. The medium term is expected to witness conservative volume growth over the forecast period; however, the forecast CAGR is likely to be more dynamic than it was historically.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in South Africa market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Laundry Appliances in South Africa?
* What are the major brands in South Africa?
* What is the average volume capacity for washing machines in South Africa?

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