"Home Laundry Appliances in Portugal" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Thu May 14 2015

In line with trends which were already apparent in home laundry appliances during 2013, the performance recorded in the category during 2014 was fuelled mainly by the wet weather which prevailed in the country throughout the year. The wet climate gave a boost to demand for automatic tumble dryers, with volume sales in the category recording double-digit growth rates during 2013 and 2014 after two years of substantial declines. Furthermore, the popularity of condenser automatic tumble dryers continues to increase as these appliances dispense with the need for an outside tube. This resulted in condenser automatic tumble dryers accounting for 82% of total automatic tumble dryers sold in Portugal during 2014.

Competitive Landscape

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With two brands present in all home laundry appliances categories, Indesit remain the leading company in home laundry appliances in Portugal during 2014 with a 19% volume share. The company’s brand Hotpoint remained in the number one ranking position during 2014, while the Indesit brand remained in second position and this can be attributed mainly to the widespread availability of these brands across several different price segments and the strong image that each brand has for offering the ideal price/quality ratio. Hotpoint is also particularly dynamic in terms of promotional campaigns. During 2014, the brand launched a campaign which offered up to €100 cashback to customers purchasing a Hotpoint Aqualtis automatic washing machine.

Industry Prospects

Home laundry appliances in Portugal is expected to continue recording positive growth during the forecast period, although the category is not expected to be able to achieve sales results as high as it was registering before the onset of the economic crisis at the start of the review period before the end of the forecast period. The anticipated improvement in the economic situation in Portugal is expected to result in some level of positive growth, with all categories, including built-in home laundry appliances, expected to record positive growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in Portugal market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products

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