"Hungary Consumer Electronics Report Q3 2015" Published

From: Fast Market Research, Inc.
Published: Tue May 26 2015

The Hungarian economy has been a regional underperformer in recent years and the outlook is expected to remain weak in 2015 and into 2016 as forint depreciation against the dollar is expected to dampen device demand. This is a shift from the positive trend in 2014 when booming tablet and smartphone sales, as well as the fact upgrade demand was brought forward by the withdrawal of XP support and the FIFA World Cup, drove overall growth . Although several macroeconomic indicators are expected to continue to strengthen in 2015, the depreciation of the forint against the US dollar will mean trading conditions remain challenging and we expect a contraction in both PC and AV demand in 2015, while our outlook envisages only modest handset value growth .

Full Report Details at
- http://www.fastmr.com/prod/1001092_hungary_consumer_electronics.aspx?afid=301

Headline Expenditure Projections

* Computer Hardware Sales: USD934mn in 2014 to USD800mn in 2015, a decrease of 14.4%. A slowdown in tablet sales and the fact desktop and notebook upgrade demand was brought forward to 2014 by XP support withdrawal, will exacerbate the negative impact of depreciation of the forint in 2015.
* AV Sales: USD497mn in 2014 to USD420mn in 2015, -15.5% in US dollar terms. Forecast downgraded in Q3 to reflect the negative impact of faster forint depreciation, but more positively, the digital camera market should begin to stabilise in 2015 after the boom in smartphone volumes cannibalised sales rapidly in 2012-2014.
* Handset Sales: USD708mn in 2014 to USD709mn in 2015, +0.1% in US dollar terms. Significant value growth slowdown from 2014, but outperformance gap to other consumer electronics segments will remain wide in 2015 despite the impact of depreciation.

Key Trends And Developments

The handset market in Hungary has been the outperforming segment of the consumer electronics market in recent years - and BMI expects this trend to continue into 2015 even though growth is forecast to slow markedly from 2014. There are several other features of BMI's smartphone...

The Hungary Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Hungary.

BMI Research's Hungary Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Hungary.

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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