Serbia Consumer Electronics Report Q3 2015: New research report available at Fast Market Research

The Serbian consumer electronics market is one of the least lucrative in per capita terms in the region, but the low penetration rate in key device categories has nonetheless attracted global vendors. Growth rates will remain moderate over the medium term due to the challenging economic environment and continued negative GDP growth in 2015 will weigh heavily on this sector. We forecast Serbian consumer electronics spending will grow just 0.6 % in US dollar terms in 201 5 to USD1.2 5 bn, and reach USD1. 44 bn in 2019. There is however upside potential for Serbia consumer electronics growth if the economic recovery is faster than expected - which would unlock demand from low penetration rates. Household PC penetration, despite more than doubling over the previous five years, remains 30 pp below the regional average, while smartphone penetration remains a long way below the regional average . We expect it to rise rapidly over our forecast period.

Full Report Details at
- http://www.fastmr.com/prod/1001178_serbia_consumer_electronics.aspx?afid=301

Headline Expenditure Projections:

* Computer Hardware Sales: USD394mn in 2014 to USD366mn in 2015; -7.1% in US dollar terms. Low device penetration rates offer faster volume growth rates than elsewhere in Europe; however, weak economic conditions and a shift in consumption to cheaper tablets will limit value growth.
* AV Sales : USD372bn in 2014 to USD395mn in 2015; +6.2% in US dollar terms. Continuing from the strong growth rates reported in 2014.
* Handset Sales : USD384mn in 2014 to USD404mn in 2015; +5.2% in US dollar terms. The handset market is the most dynamic segment of the consumer electronics market as affordable smartphones drive growth, pushing up the average selling price for handsets.

Key Trends And Developments

In February 2014, global leader in the premium hardware segment for notebooks and tablets Apple announced the opening of an Apple Premium Reseller store in the capital of Belgrade. The store in the Delta City Shopping Centre will offer the full range of Apple products...

The Serbia Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Serbia.

BMI Research's Serbia Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Serbia.



About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Peru Consumer Electronics Report Q3 2015
- Argentina Consumer Electronics Report Q3 2015
- Hungary Consumer Electronics Report Q3 2015
- Indonesia Consumer Electronics Report Q3 2015
- Philippines Consumer Electronics Report Q3 2015