Air Care in Hungary - New Study Released

Thanks to frequent product development and improvement, supported by strong advertising, consumers were persuaded to try new products, even if prices were higher. Leading producers offered new fragrances and promoted new designs and formats, mainly on television.

Competitive Landscape

Sara Lee Hungary Zrt is the leading player in air care in Hungary in 2014 with a 29% share of retail value sales. The company’s key brand, Ambi Pur, covers all of air care, except liquid air fresheners, with high-quality products. Ambi Pur is the second-ranked brand, thanks to strong advertising support and continuous product innovation. The brand remained highly popular in 2014, as reflected by retail value sales growth of 10% and a marginal increase in share. Sara Lee Hungary continues to lead car air fresheners, the second-biggest type, while being placed second or third in the remaining air care areas in which it is present.

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Industry Prospects

Air care is predicted to perform well in the forecast period, thanks to the popularity of premium and standard products by leading producers. These products are frequently advertised and improved. Leading manufacturers are expected to improve their existing products and launch new formats and designs. Innovation is set to focus to electric, gel and candle air fresheners, as brands have space to grow further in these air care areas. A wide selection and anticipated slow improvement in spending power will encourage consumers to slightly increase their volume purchases. Value growth will be helped by higher unit prices, although steep price increases are unlikely, due to price competition among the leading brands.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Hungary market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Hungary?
* What are the major brands in Hungary?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?

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