Market Report, "Home Improvement in the United Kingdom", published

From: Fast Market Research, Inc.
Published: Mon Jul 27 2015

Many UK consumers continue to do their own home improvement tasks where possible. However, in contrast to gardening DIY is typically viewed as a chore rather than a hobby. In addition, a generational shift is emerging in attitudes to DIY. Younger consumers in their 20s and 30s typically lack confidence for most DIY tasks and are unwilling to risk taking on these tasks themselves, with many having had little DIY training from the previous generation. These consumers are often uncertain about basic tasks such as painting, repairing and general maintenance and lack confidence in their ability to do a good job. They also often lead busy and stressful lifestyles.

Competitive Landscape

Sales of home improvement are heavily fragmented, with this being the most fragmented area of home and garden and also seeing the least consolidation in 2014. "Others" accounted for almost 76% of value sales in the year and saw only a marginal drop in share. There are numerous small domestic specialist players operating in areas such as hardware, floor covering, bathroom and sanitaryware and kitchen sinks, with most retailers in offering these products offering a wide range of brands. Most consumers meanwhile have a stronger focus on quality and design in these areas than on branding.

Full Report Details at

Industry Prospects

The shift from DIY to do-it-for-me is expected to continue in the forecast period. Busy lifestyles and the rising number of hours spent online are leaving little time or inclination for consumers to learn DIY skills. Indeed many young adults' parents similarly have little knowledge of basic DIY skills to pass on to their children. Consequently, there is expected to be an ongoing shift towards hiring workers for a widening range of DIY tasks, whether due to lack of time or due to lack of confidence.

Home Improvement Market Research

Analyse key trends and developments in United Kingdom for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

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