Report Published: "100% Home Delivery/Takeaway in the Netherlands"

100% home delivery/takeaway continued to perform well in 2014, mainly thanks to consumers who are seeking convenience. 100% home delivery/takeaway is perceived as convenient because consumers do not have to prepare food themselves and nor do they need to go out when ordering home delivered food. Recent developments in technology, facilitating easy ordering through mobile devices, have further increased the convenience of 100% home delivery/takeaway. Next to convenience, consumers see 100% home delivery/takeaway as a budget-friendly alternative to eating out while the poor economic situation continues.

Competitive Landscape

Domino’s Pizza and New York Pizza Delivery remained the two major players in 100% home delivery/takeaway in 2014. These companies led in terms of outlets, value sales and number of transactions. Both companies are present in pizza 100% home delivery, which was also the fastest growing category. Pizza companies are the leading players because pizza has a relatively high average unit price compared to other types of 100% home delivery/takeaway offerings. The strong growth of Domino’s Pizza can be attributed to heavy investment in outlet expansion. Thus, in 2014, Domino’s Pizza remained the leading player in 100% home delivery/takeaway with a value share of 20%.

Full Report Details at
- http://www.fastmr.com/prod/1023611_100_home_deliverytakeaway.aspx?afid=301

Industry Prospects

The outlook for 100% home delivery/takeaway over the forecast period is very positive, with the category predicted a value CAGR of 6% at constant 2014 prices, up from a CAGR of 3% over the review period. Technology and convenience will be two important drivers of growth. Technological developments will increase the convenience of online ordering and payment. For example, iBeacons is being tested in order to simplify payments and enable on-site offers. Convenience will continue to be a major driver as more consumers will spend less time in their kitchens due to increasingly busy lifestyles.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the 100% Home Delivery/Takeaway industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the 100% Home Delivery/Takeaway industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The 100% Home Delivery/Takeaway in Netherlands market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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