New Market Report: Oral Care in Nigeria

From: Fast Market Research, Inc.
Published: Tue Jul 28 2015

In 2014 there continued to be plenty of competitive activity amongst the leading players in the largest category of toothpaste, helping to drive growth. There were new product developments within toothpaste over the review period up to 2014, and in 2014 manufacturers also intensified advertising for their new brands. Herbal toothpastes in particular are becoming more prevalent.

Competitive Landscape

The leading company in oral care in 2014 was Unilever Nigeria, with a value share of 35%. Its Close-Up Toothpaste brand led the category in 2014. It has a long-standing presence in the market, which has given it high brand awareness amongst consumers. However, in addition to its toothpaste brand, Unilever’s Close-Up brand is also present in toothbrushes, unlike its nearest competitor GlaxoSmithKline Nigeria. The Close-Up brand benefits from a wide range of variants, and is supported by very strong advertising by Unilever. It also has national penetration, as it is distributed through Unilever’s distribution network and by independent distributors.

Full Report Details at

Industry Prospects

Over the forecast period oral care is expected to increase by a value CAGR of 1% at constant 2014 prices, which is better than the CAGR recorded over the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Nigeria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Oral Care in Nigeria?
* What are the major brands in Nigeria?
* Which type of toothpaste is most popular?
* How are sales of manual versus power toothbrushes faring?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Oral Care in Romania
- Oral Care in Indonesia
- Oral Care in the Philippines
- Oral Care in Hong Kong, China
- The Future of the Oral Hygiene Market in Poland to 2018

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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