Market Report, "Personal Care Appliances in Singapore", published

From: Fast Market Research, Inc.
Published: Tue Jul 28 2015

Due to the hectic lifestyles of consumers in Singapore, they are not keen on spending a lot of time and effort on personal grooming at home. Besides essential daily grooming such as facial shaving and hair drying, consumers are not eager to use electronic personal care appliances at home. With the abundance of grooming centres like spas, salons, dentists and other beauty centres, consumers in Singapore find it more convenient to use their services instead of making an effort with self-grooming.

Competitive Landscape

Procter & Gamble (S) Pte Ltd led personal care appliances with 28% volume share in 2014. The company succeeded in this category for its brands Braun and Braun Oral-B. Braun Oral-B dominated in oral care appliances, with a whopping 93% volume share in 2014. In body shavers, Braun maintained its position at second place after Philips. Philips Electronics Singapore’s leadership in this category along with its prominence for hair care products bolstered its second-place ranking for overall personal care appliances at 23% volume share.

Full Report Details at

Industry Prospects

Personal care appliances is expected to record a 2% volume CAGR to reach 557,000 units in 2019. The growth will be mainly driven by hair care appliances and other personal care appliances, with 3% and 4% volume CAGRs respectively.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Care Appliances industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Care Appliances industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Personal Care Appliances in Singapore market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Personal Care Appliances in Singapore?
* What are the major brands in Singapore?
* What is the share for hair care appliances?
* Is an increased focus on health and beauty driving electric tooth brush sales?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

About Fast Market Research

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You may also be interested in these related reports:

- Personal Care Appliances in Portugal
- Personal Care Appliances in Poland
- Personal Care Appliances in Romania
- Personal Care Appliances in Thailand
- Personal Care Appliances in Turkey

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