New Market Research Report: Baby and Child-Specific Products in Azerbaijan

Towards the end of the review period, there continued to be an increasing number of children in Azerbaijan. In 2014 there were more than 170,000 babies born. Parents’ increasing concern regarding their children, and their willingness to fulfil their needs with the best solutions, led to qualitative and quantitative development within baby- and child-specific products. Higher education, greater accessibility and a wide variety of products resulted in positive industry dynamics.

Competitive Landscape

In 2014 the leading company in baby and child-specific products in Azerbaijan remained Johnson & Johnson Ltd with a near 11% value share. The company managed to maintain its leading position over the review period thanks to having the most established brand in the category, which received good investment in terms of new product developments, advertising and promotions. Well-established brands with a strong reputation and a wide variety of products resulted in the company remaining leader within the category.

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Industry Prospects

Over the forecast period products with natural positioning are expected to grow strongly, as adults are expected to pay more attention to gentle and harmless formulations for their children and babies. The mass media will continue to play an important role in promoting baby and child hygiene, increasing parents’ awareness regarding products and boosting demand.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Azerbaijan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Baby and Child-specific Products in Azerbaijan?
* What are the major brands in Azerbaijan?
* What are the movements in unit prices across categories?
* What is the penetration of premium baby care products?

Reasons to Get this Report

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