New Market Research Report: Polishes in Bulgaria

Polishes in Bulgaria remains a diverse category in which each of the various subcategories is at a different stage of development and influenced by various different factors. Perceived as a non-essential product rather than as a necessity, demand for polishes is more vulnerable to economic changes than other home care categories.

Competitive Landscape

Johnson Wax Group TP maintained its leading position in polishes in 2014, recording a one percentage point increase in its retail value sales share to 23%. The company derives the majority of its sales in the category from furniture polish and floor polish, the two largest polishes categories, where its established Pronto brand is the clear leader. Furthermore, the rapid growth being recorded by the category’s second-largest company, Mexon, has not affected Johnson Wax Group TP significantly, largely due to the loyal customer base for Pronto.

Industry Prospects

A significant slowdown is expected in sales of polishes over the forecast period, with both value and volume sales expected to be affected. After a period of dynamic growth during the review period, polishes is gradually becoming a relatively mature and saturated category. The focus of consumers on value and the expansion of low-cost local brands is set to lead to slower albeit positive growth over the forecast period.

Full Report Details at
- http://www.fastmr.com/prod/1015193_polishes_bulgaria.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Bulgaria market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Polishes in Bulgaria?
* What are the major brands in Bulgaria?
* What are the future prospects for the polishes market?
* What are the key new product launches in the polishes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

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