Wine in Bolivia - New Market Research Report

In 2014, wine suffered as a consequence of contraband. Domestic companies’ efforts to improve the consumption of their brands were impacted by the availability of brands that are brought informally into Bolivia. Due to convenient price exchanges with neighbouring country Argentina, contraband is emerging strongly once again in Bolivia. Most producers are discouraged by this recurring event. Therefore, wine posted slow growth in comparison to other years of the review period.

Competitive Landscape

The wine market is very fragmented in Bolivia. A ranking of the main players, however, can be established. Bodegas y Viñedos La Cabaña with its brand Kohlberg is one the favourite brands of Bolivian consumers in Bolivia. Another important player is Bodegas Millcast Corp with its brand Aranjuez. The company invested in promoting its brand heavily through wine fairs and events during the review period. Other important players include Bodegas y Viñedos La Concepción. This company invested in expanding the distribution of its brands to other cities of Bolivia.

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Industry Prospects

Total volume sales of wine are set to increase at a CAGR of 3% over the forecast period. If authorities are able control contraband it is likely that growth rates could be faster. However, if the current influence of contraband growth rates will more likely be in line with 2014’s growth. In addition, still red wine is expected to remain the most popular type of wine in Bolivia over the forecast period. This is due to the traditional habit of its consumption amongst Bolivians.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Bolivia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Wine in Bolivia?
* What are the major brands in Bolivia?
* How do sales of new world wine perform in comparisons to old world wine?

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