Deodorants in Azerbaijan - New Market Report

In 2014 deodorants continued to register a positive current value performance, fuelled largely by the extension of products with sophisticated properties under well-established brands and successful advertising campaigns. Azerbaijanis became more concerned with their overall appearance and thus cared more about having a feeling of freshness. Hygiene culture is expanding not only within large cities, but also into the country’s regions.

Competitive Landscape

Colgate-Palmolive Azerbaijan was the clear leader in deodorants in 2014, accounting for a 19% value share. The company benefits from offering two strong global brands (Lady Speed Stick, Mennen) with distinctive positioning, strong consumer awareness and wide distribution. Lady Speed Stick is the leading brand overall in deodorants with a 15% value share in 2014. This is thanks to its positioning as offering maximum effectiveness. The company’s Mennen also has a strong positioning that appeals to men, accounting for a 5% value share in deodorants in 2014.

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Industry Prospects

Over the forecast period deodorants will adopt new formulations and manufacturers will support sales with constant new launches and the redesign of strong brands. The penetration of these products is expected to grow along with increasing general health concerns and consumer aspirations to improve their personal appearance. Growing awareness of the advantages of deodorants is expected to result in increasing sales of these products over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Azerbaijan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Deodorants in Azerbaijan?
* What are the major brands in Azerbaijan?
* Which deodorant formats are seeing most dynamic growth?
* What are the key trends in product development?

Reasons to Get this Report

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