Baby and Child-Specific Products in Germany - New Report Available

In 2014, the trend for products parents perceive as natural continued hand in hand with the trend for products labelled as organic. Parents are worried that artificial chemicals in baby and child-specific products might harm their babies’ health over the long term and cause them to develop allergies. A company which particularly benefited from this trend was Weleda. Dedicated small online shops such as www.bio4baby.de, selling for example Weleda products, have developed to cater for parents whose priority is to buy organic products for their children.

Competitive Landscape

With a value share of 22%, Johnson & Johnson remained the clear leader in baby and child-specific products in 2014. This can be attributed to the very strong presence of the Penaten brand, for example, in baby and child-specific skin care, bath, hair care and baby wipes. Penaten can also capitalise on the trust it has built among consumers over generations.

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Industry Prospects

The birth rate in Germany is predicted to stagnate over the forecast period. Growth in baby and child-specific products will therefore not be driven by a rising number of young children. However, as seen from the example of Fissan Kids, companies can build brands which directly appeal to children through playful features and thus drive value growth. Moreover, there is also still some scope for brands to generate more value by shifting towards natural/organic products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Germany market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Baby and Child-specific Products in Germany?
* What are the major brands in Germany?
* What are the movements in unit prices across categories?
* What is the penetration of premium baby care products?

Reasons to Get this Report

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