Newly released market study: Home Insecticides in Hungary

The usage of home insecticides is highly dependent on the weather and the population and density of insects. The performance is also affected by the purchasing power of consumers. In 2014, due to a quite rainy summer the population of mosquitoes and flies did not increase strongly, compared with 2013. Local governments also tried to control the insect population, mainly at watersides and in the capital. While consumers need home insecticides, they are price sensitive. Even though unit prices increased more moderately in 2014, retail volume sales declined overall, due to the performance of the main spray/aerosol format.

Competitive Landscape

SC Johnson leads insecticides in 2014 with its well-known and efficient premium Raid brand. The company’s products are advertised strongly, especially in summer, when most households need them. SC Johnson’s key products are spray/aerosol insecticides and electric insecticides, where it is the first-ranked player. The manufacturer held a 37% share of retail value sales in 2014, thanks to its high reputation and strong advertising campaigns. As a result, SC Johnson saw a 4% increase in retail value sales in 2014.

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Industry Prospects

The performance of home insecticides depends highly on the weather and insect population, as well as the spending power of customers. Assuming that there is little change in the climate, with summers remaining hot, home insecticides is predicted to see a stable performance. Dynamic growth rates are not anticipated as consumers remain price sensitive. Nonetheless, retail volume sales are expected to recover, as households are likely to purchase more home insecticides, especially as prices have not been raised steeply.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Hungary market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Insecticides in Hungary?
* What are the major brands in Hungary?

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