"Chilled Processed Food Packaging in Turkey" now available at Fast Market Research

In Turkey, a significant proportion of sales in chilled processed food are meat products such as salami, pastrami, sausages and soujouk. Some of these products are sold unpackaged in delicatessens, whilst packaged products are available in grocery retailers such as supermarkets and hypermarkets. Flexible plastic remains the main packaging type for chilled processed food. The use of transparent packaging allows consumers to check the quality of the food and to see what they are buying. Peel-off closures have become widespread for sliced versions of these products.

Industry Prospects

Volume sales of chilled processed food packaging are expected to see a negative CAGR of 3% in the forecast period, to reach 206 million units in 2019, due to the continued effects of negative press about soujouk products. However, the effects of this adverse claim are expected to diminish over the forecast period. The category will still register negative value growth at constant 2014 prices, as these products are largely considered unhealthy as they are processed. However, potential government regulations to limit the sales of unpackaged products and control better food safety, may favour this category over the forecast period, causing growth in sales of these products, along with growth in the relevant packaging.

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