Market Report, "Deodorants in Guatemala", published

The deodorants category in Guatemala is dynamic, with participating companies constantly launching new products and scents. In 2014, clinical strength deodorants had strong growth, with products present from most participating companies. Men’s deodorants was another dynamic category, in which brands such as Axe (Unilever de Centroamérica SA) promoted deodorants as fragrances for men.

Competitive Landscape

Colgate-Palmolive Guatemala led the category with a retail value share of 35% in 2014. Its brands Speed Stick and Lady Speed Stick have strong penetration across the country, and the brand also has strong recognition.

Industry Prospects

Deodorants is expected to register a CAGR of 4% in constant value terms and reach sales of GTQ368 million in 2019. Sales are expected to be driven by innovation and added-value products that bring dynamism to the category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Guatemala with research from Euromonitor's team of in-country analysts.

Full Report Details at
- http://www.fastmr.com/prod/1014714_deodorants_guatemala.aspx?afid=301

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Guatemala market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Deodorants in Guatemala?
* What are the major brands in Guatemala?
* Which deodorant formats are seeing most dynamic growth?
* What are the key trends in product development?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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