"Colour Cosmetics in Guatemala" is now available at Fast Market Research

Colour cosmetics are becoming trendier in Guatemala, and players such as Belcorp Guatemala and Productos Avon de Guatemala SA are taking advantage of this trend, and launching seasonal campaigns with colours associated with each season. For example, in spring 2014 vibrant neon colours were popular, while the winter season had more metallic colours. This trend is forcing trendy young women to buy more products, since colours are very different in each season. In 2014 retail sales in colour cosmetics increased by 6% in current terms to GTQ417 million.

Competitive Landscape

Belcorp Guatemala, a direct selling company, led colour cosmetics in 2014 with a retail value share of 30%. The company manages three different brands and catalogues – L’Ebel, Esika and Cyzone. The company targets a wide consumer base of (mainly middle-income) teenaged to mature women. L’Ebel is a sophisticated brand that targets adult women, while Esika is more youthful and Cyzone targets teenagers and young adults.

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Industry Prospects

Colour cosmetics are expected to continue to register strong retail value growth over the forecast period, with a CAGR of 5% (constant 2014 prices) to reach GTQ530 million in 2019. Urbanisation and more women joining the workforce play important roles in this category, since the consumer base of colour cosmetics is growing in the country. Direct selling is also strong in this category, and many women sell the catalogues in order to have second incomes.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Guatemala market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Colour Cosmetics in Guatemala?
* What are the major brands in Guatemala?
* What are the key innovation trends in make up?
* What is the evolution of mass colour cosmetics versus their premium counterparts?

Reasons to Get this Report

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