"Fast Food in Hungary" now available at Fast Market Research

Budapest and its independent fast food restaurants is the main hub for the gastro revolution. The city is full of emerging fast food outlet concepts – especially burger restaurants – bringing fresh approaches to the market. New outlets are quickly picked up by bloggers who try novelties and share their experiences via social media and their blogs.

Competitive Landscape

McDonald’s, the iconic burger fast food chain, remained the leader and accounted for a foodservice value share of 16%. The company recorded sales of HuF22.2billion in 2014 – up 1% in current terms while the number of units stagnated. McDonald’s was the first fast food brand to enter the Hungarian market in 1988 and consumers still associate its entry with the start of the market economy. The brand has become the symbol of the fast food style and standardised service and is still popular and well-known in Hungary.

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Industry Prospects

Fast food is expected to register a foodservice value CAGR of 7% (constant 2014 prices) over the forecast period while the number of outlets is expected to register a CAGR of 3%. Increasing tourism, foot traffic at retailers and higher disposable incomes will drive growth. Competitively-priced meals for lunch or snacks are likely to increase transactions and boost traffic to outlets.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Hungary market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Fast Food in Hungary?
* What are the major brands in Hungary?
* Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
* Do Fast Casual restaurants have a presence in Hungary?
* What are fast food chains doing to attract consumers during non-traditional day-parts?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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