Bleach in Poland: New research report available at Fast Market Research

Bleach products are gradually disappearing from the Polish market, as consumers prefer the alternative colour-safe laundry solutions. Furthermore, more and more laundry detergents are becoming available that contain bleaching ingredients in their formulas. Such products are more convenient for users as they do not require the purchase of additional cleaners. Each year the range of available bleach products is contracting. Thus, at the end of the review period there were only a few brands provided by major manufacturers and some private label products available in retail.

Competitive Landscape

Procter & Gamble Operations Polska Sp zoo was the leading player in bleach, possessing an 84% retail value share in 2014. The company owns the well-established Ace brand, which consumers associate with bleach. The product is widely available and the pricing reasonable, which makes the brand particularly popular.

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Industry Prospects

Sales of bleach are expected to further decline over the forecast period. The reason for this is the migration away from products that are harmful to the environment and only fulfil one incidental function. In addition, bleach is an old-fashioned product that young Poles do not have an attachment to, or a habit of using. Furthermore, bleach will find itself in direct competition with surface and laundry care products that offer the same function – two categories that have much higher development resources.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Poland market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bleach in Poland?
* What are the major brands in Poland?
* How did bleach sales perform during the economic downturn?
* What are the major applications of bleach in Poland?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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