New Market Research Report: Electronics and Appliance Specialist Retailers in South Korea

Electronics and appliance specialist retailers tested out a new format of outlet under a competitive environment. The largest player, Lotte Hi Mart Co focused on opening the shop-in-shop format inside of its Lotte Mart hypermarkets. Lotte Mart already has Digital Park for electronics, but it was changed to Hi-Mart outlets by 2013. Based on the good performance of shop-in-shop Hi-Mart outlets, the company plans to expand outlets inside of Lotte Mart. It is a strategy to encourage consumers who look around store with shopping grocery. With the strategy of the shop-in-shop format, the company is expecting to become a solid leading player in South Korea. Meanwhile, Electro Land Co also renovated some outlets to the warehouse club format (Electro Land Price King) from 2013. Based on a good performance, it encouraged the company to change outlets to Electro Land Price King in 2014 as well. Until 2012, the company had underperformed, but sales turned positive in 2013 and 2014 even though the number of outlets decreased.

Full Report Details at
- http://www.fastmr.com/prod/1015384_electronics_appliance.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Electronics and Appliance Specialist Retailers industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Electronics and Appliance Specialist Retailers industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Electronics and Appliance Specialist Retailers in South Korea market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic number of stores, selling space and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How big is the Electronics and Appliance Specialist Retailers channel in South Korea?
* Who are the leading retailers in South Korea?
* How are electronics and appliance specialists competing against the grocers?
* How is the internet affecting electronics and appliance specialists?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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