"Internet Retailing in India" now available at Fast Market Research

Internet retailing saw the fastest growth in retailing in 2014. Demand was entirely generated by urban consumers, who had access to the internet and computers. As the penetration of computers was still low in India, 2014 witnessed the growth of another channel, namely mobile internet retailing. Volume sales of smartphones registered growth of 69% in volume terms during 2008-2013. This led retailers to invest in their mobile internet retailing platforms, as a large proportion of demand was generated due to mobile browsing of websites. This channel witnessed growth of 151% in 2014 in value terms, which was stronger than the growth of overall internet retailing, at 85% during the year.

Competitive Landscape

Flipkart Online Services maintained its lead in internet retailing in 2014 in value terms, with a 28% share. The company enjoyed first-mover advantage, since it was the first to revolutionise the concept of internet retailing since its inception in 2007. Consumers trust the company in terms of quality, and especially delivery, leading to its continued success. Furthermore, the company conducted the first of its kind in India sale called Flipkart Big Billion Day Sale, similar to Black Friday in the US. Although there were complaints regarding the website crashing, and delivery not being on time, the event overall was quite a success, which made Flipkart.com the first choice for internet shoppers in India.

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Industry Prospects

Internet retailing is poised to register the strongest growth in retailing in the forecast period. This will be driven by both the urban and semi-urban consumer base. The urban consumer base has already switched to shopping for non-grocery products online to a large extent; a switch from store-based retailing of groceries to internet retailing of groceries is also expected amongst the urban consumer base. For the semi-urban consumer base, growth will be driven by the availability of brands from internet retailers which are otherwise not available via store-based retailers in such parts of the country.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Internet Retailing industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Internet Retailing industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Internet Retailing in India market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers

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