"Baby and Child-Specific Products in Romania" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Thu Jul 30 2015

Per capita consumption of baby and child-specific products in Romania was among the lowest in Eastern Europe in 2014. Sales in the category remain concentrated in Romania’s big cities, targeting educated consumers with average and high incomes. The rural population represents about half of the total Romanian population and consumers in smaller regional cities where disposable income levels are generally much more conservative in their buying habits and, in many cases, adult beauty and personal care products are used for babies and children. Baby and child-specific products is thus one of the smallest beauty and personal care categories in Romania.

Competitive Landscape

The leading player in baby and child-specific products in 2014 was Johnson & Johnson with a value share of 30%. The company’s Johnson's Baby brand has the highest profile in the category, offering a complete portfolio of products. Johnson’s Baby has earned such a strong reputation in the category that its name is practically synonymous with baby and child-specific products generally. Beiersdorf was the second leading player in 2014 with a value share of 25% and a very active presence through its extended range of products, which are widely available throughout Romania. Avon, meanwhile, accounted for 10% of value sales in baby and child-specific products in 2014, while Bayer held fourth position with a 9% value share through its very popular product range.

Full Report Details at
- http://www.fastmr.com/prod/1023533_baby_childspecific_products.aspx?afid=301

Industry Prospects

Over the forecast period, is expected that the 5% decline in the Romanian birth rate expected until 2019 will be compensated for by the increasing number of consumers of baby and child-specific products, which is set to result in higher penetration and an increase in value sales as more expensive products are set to enjoy higher levels of consumption. This development is set to be supported by improving economic conditions, with annual real GDP growth of between 3% and 4% expected until 2019 and a predicted 27% increase in disposable incomes over the forecast period. Thus, growth trends in baby and child-specific products are expected to remain positive, albeit quite moderate.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Romania market research report includes:

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