Menswear in Germany - New Report Available

The fairly stable and relatively high levels of disposable income in Germany continue to support consumer confidence and purchasing intentions. Especially within men’s outerwear, demand for high-quality leisurewear, often purchased to wear while performing specific hobbies or sports activities, as well as premium smart casualwear remains high. In order to obtain higher quality, German men are often willing to pay slightly higher prices, a situation which helped to boost overall value sales of menswear by 1% in current terms during 2014, while volume sales remained largely stable.

Competitive Landscape

In 2014, H&M managed to increase its to grow its value sales within men’s outerwear by 8%, thereby growing its value share to 8% and securing its leading position in menswear in Germany. The company’s vast and continuously growing store network as well as its very wide product portfolio catering for different consumer needs supported the company’s growth. Substantial and widespread marketing campaigns continued to contribute to higher levels of brand awareness among German consumers, thereby creating additional growth potential.

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Industry Prospects

Over the forecast period, men’s outerwear is set to register fairly stable value and volume growth, with only slightly negative tendencies likely to emerge. Demographic trends such as the ageing of the German population and the ongoing decline in the number of men among the German consumer base are set to combine with growing demand in premium and functional apparel products to contribute to relatively balanced development for menswear during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Menswear industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Menswear industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Menswear in Germany market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Menswear in Germany?
* What are the major brands in Germany?
* How dynamic is the growth of clothing and footwear internet sales?

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