Market Report, "Toilet Care in Russia", published

During 2014, toilet care encountered weakened consumer demand, in common with many other home care categories, as a marginal decline was recorded in volume sales. Minimal growth in real disposable incomes led to consumers abstaining from purchasing value-added toilet care products. This effect was seen throughout the home care industry, although it was especially notable in toilet care, a category which was previously dependent on real increases in consumer incomes.

Competitive Landscape

Henkel remained the clear leader in toilet care in 2014 with a 39% value share. The company was a pioneer in toilet care in Russia with its Bref brand, which remained dominant in rim liquids in 2014 with a 58% value share as well as leading in-cistern devices with a 42% value share. Bref also has strong positions in rim blocks and toilet liquids as it is supported by regular television advertising and strong new product development, typified by the launch of Bref Power Active 4-in-1 in rim blocks and Bref Duo Stick in-bowl no-cage rim blocks towards the end of review period.

Full Report Details at
- http://www.fastmr.com/prod/1023710_toilet_care_russia.aspx?afid=301

Industry Prospects

Consumer demand for toilet care over the forecast period is expected to be encouraged by ongoing innovation, both from multinational companies and from domestic players. Domestic home care players are keen to diversify and upgrade their toilet care product ranges, with the category generally likely to benefit from this focus.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Russia market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Toilet Care in Russia?
* What are the major brands in Russia?
* What are the future prospects for the toilet care products?
* What are the key new product launches in the toilet care products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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